Catalog Automation Blog

Catalogues still have their place in a digital world

  • Posted by: Dean Perry
  • Category: Blog
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I'm often asked why I am pursuing a print-led strategy at Catalog Automation. The simple answer is "print is still awesome for many markets and many segments".

There have been a lot of articles written about the resurgence of books and bookstores in the consumer market, particularly within Australia (e.g. ...

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9 things (probably) wrong with your catalogue

  • Posted by: Dean Perry
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Over the last few years I have been fortunate to view and to analyse many thousands of pages from hundreds of product catalogues.

Some catalogues have been simply outstanding in their layout and design - making it easy for customers to find the products they are looking for and undoubtedly leading to a massive increase in sales.

On the other hand, some catalogues just don't hit the mark....

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Introducing 5 steps to catalogue success™

  • Posted by: Dean Perry
  • Category: Blog
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Catalog Automation has worked with numerous manufacturers, importers, wholesalers and retailers to improve their end-to-end catalogue production workflow. Benefits have been realised across design, production and printing – while saving customers thousands of dollars and weeks of elapsed time.

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Move on from managing your products with spreadsheets

  • Posted by: Dean Perry
  • Category: Blog
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Excel is great, but…..

I love spreadsheets. I love Excel especially. I’ve been using Excel since 1993 and I was fortunate to teach Excel short courses in the mid-late 90s. Pivot tables and VLOOKUP have been very good to me over many years in helping me complete detailed financial modelling without the need for specialist applications.

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Chewing gum and the history of barcodes

  • Posted by: Dean Perry
  • Category: Blog
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I love barcodes. There's something science-fiction about them - maybe helped by the fact they launched in the 70s just as the sci-fi movie genre was gathering momentum. But they're just numbers. It's what you do with the numbers that makes them amazing.

The first product ever to carry a barcode and to be scanned was quintessentially American - a pack of Wrigley's Juicy Fruit gum....

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Catalog Automation and the history of catalogues

  • Posted by: Dean Perry
  • Category: Blog
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Did you know that the first catalogue in North America was produced by Tiffany & Co. back in 1845? Tiffany's Blue Book revolutionised mass product communication in the mid 19th century and spawned a new business model fueled by direct marketing.

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Prototype demonstrates catalogue options available

  • Posted by: Dean Perry
  • Category: Blog
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After much blood & sweat (and a tear or two!), we are so pleased to announce that our inaugural prototype catalogue is on the press and will soon be available for distribution.

The 128 page, full colour printed catalogue features a number of popular layouts and includes detailed contents, indexes and other cross referencing - an illustration of what we can achieve when we work with you on...

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